Canadian Tire Flyer and Peanut Butter???

 I seen the front page of the Canadian Tire 'Dollar Rush' sale today, and on the front page was a pile of cleaning agents, chips, storage items, scissors and...  Peanut Butter???  I thought to myself,  how or why did Canadian Tire put Kraft 1 Kg Peanut Butter on their front page...  At 4.99  $.  I do believe it is a good price,  maybe one of the best.  But,  surprising how you are seeing these tool sales geared companies, one whose big name is Mastercraft, start putting up shelf space for things like peanut butter... What on earth did possess Canadian Tire to place Kraft Peanut butter on their shelves...  I wonder... What does tools got to do with peanut butter sales... Do you know??? 

I personally,  fail to see, how anyone looking for peanut butter will go to a Canadian Tire store for that and that alone...  But,  you never know.  What do I know?  I am not a marketer.  But, a man could be going down the aisle for a torque wrench, a garbage can, and a trap cage for animals and then look at the peanut butter displayed alongside the cage... And say,  now,  if I grease my animal cage with that inside,  I could catch the varmint way faster and have a peanut butter sandwich while inside the house, waiting for the bugger to spring the trap.

Walmart started the move to place a food sales system and refrigerated food system in their stores long ago. They sensed the market changing, and they believed they could offer lower groceries and be very competitive with National Supermarkets throughout the world. It was a smart move, as, online shopping did take many shoppers away from all National Brand stores. When I walk through Walmart now, I see, most of their traffic is in the food aisles,  but there is still some traffic in the other departments but not like what is in the food aisles from my observations over time.

So, I decided to compare the peanut butter Kraft 1 Kg Jar pricing at Canadian Tire, 4. 99,  to that of Walmart-  4.97  -  Walmart, wins again by 2 cents... So, did they just realize that their competitor was going to have a sale,  or on having seen the sale come out, adjusted their pricing to be 3 cents lower... Or was it just like that from a long, long, time ago... Interesting...  But,  for someone to walk through Canadian Tire for a tool,  and come across a Peanut Butter 1 kg for 4.99, you  may as well buy it... Then to waste 2 or 4 dollars of gas to go over to Walmart just to save 3 cents... Am I right?  And it does serve as a REFRESHER sort of sale - to someone saying -  I need that tool and I need peanut butter, might as well get it there...  To motivate a person to perhaps, go, get the tool they want a little faster and pick up that Peanut Butter they forgot to get at the house from a past trip to the Supermarket... I dunno... Maybe... 

Food for thought...  Interesting marketing scheme, as the picture shows below...